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Our Mission
To create sustainable living for the homeless, seniors, and the underserved; by supplying basic essentials, education, self-development, and community resources to help them become active and progressive members of society.
How We Are Making a Difference
Thanks to your generous donations, efforts, and volunteering, we have impacted the lives of over 50,000 families.
Get Involved Today And Help Us Continue To Serve Those In Need.
Meet Our Founder
Sherry Mora- Founder
Founder Sherry Mora, a true California girl, was born in Fairfield, California. She became involved with serving others as a child, growing up in the Church, where her father was a minister. Seeing her father over the years, praying for the sick to shut in, and visiting those in prison, she learned early on how important it was to give back and to care for those less fortunate. She carried this caring spirit throughout her life by continuing to serve and volunteer in the community.
Sherry has always been very driven; however, when her own life circumstances caused her to be down on her luck, she lost everything. Not being able to provide for her family, she realized that being homeless or without could happen to anyone. She actually felt the hard hit of life that many of the individuals she would help were going through.
This turn of events was the inspiration that sparked '"The Butterfly Effect."
With a strong background in Training and Professional Development, Sherry believes strongly anyone's life can be revitalized with the proper assistance and resources.
Sherry's love for cooking keeps her in the midst of all the action when feeding the community. She often prepares many of the meals from scratch to feed those in need.
Her love for travel and writing helps keep her abreast of the social climate in different parts of the world and an understanding of what is possible when we collectively work together to initiate change.
Milán Maxey- Director
Milan Maxey is a proud Texas native with a B.A. in Business Management and over eight years of experience in operations and logistics. With a sharp focus on efficiency and a natural talent for leadership, she has successfully led teams, improved systems, and driven measurable growth across multiple industries. Her approach is rooted in accountability, strategy, and a passion for helping organizations thrive.
Beyond her professional achievements, Milan is a former club volleyball player whose competitive spirit and team-first mindset continue to shape her leadership style. She is deeply inspired by the world of cultural arts, finding joy in creative expression and community storytelling. Whether in the boardroom or on the ground, Milan brings integrity, energy, and a vision for impact to everything she touches.Milan Maxey is a Texas native with a B.A. in Business Management and over eight years of experience in operations and logistics. Known for her strong leadership and eye for efficiency, Milan brings heart and precision to every project. A former club volleyball player with a deep appreciation for cultural arts, she blends discipline, creativity, and purpose in all she does.
Mary Yasher'el
Operations Manager & Donation Coordinator
Mary, a native of Dallas, Texas, moved to California in 2012. She served in the U.S. Army and is proud to call herself a Veteran. She loves to travel and is drawn to history. Mary is a designer and singer by nature. You can find her sewing and creating designs from scratch for her and her family. Her melodic voice has graced many an ear, both personally and professionally. Mary's zeal to help heal the world inspired her to become a part of The Butterfly Effect (TBE).
Her experience in leadership in corporate America and small business made her the perfect fit for treasuring and organizing for TBE. She does an amazing job coordinating and soliciting the wonderful donations we provide to the community and those in need.
Joyce Russaw
SECRETARY
Joyce Russaw is a proud Michigander with deep Southern roots, a heart of gold, and an unwavering commitment to excellence. She earned her Bachelor of Arts in Business Management, graduating Summa Cum Laude at the top of her class—a reflection of her dedication, resilience, and love for learning. As the fifth child in a family of ten siblings, Joyce developed a strong sense of teamwork and compassion early on.
A former collegiate volleyball player, she brings the same energy, discipline, and grace to her personal and professional life. Joyce has a creative spirit and a love for crafting personalized gifts that bring joy and meaning to others. Whether in the classroom, on the court, or in her community, Joyce is known for her kindness, creativity, and ability to make everyone feel valued and seen.